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潜在的Richemont交易对Farfetch意味着什么

快速增长的奢侈品市场的最新成绩让一些投资者感到失望,对与Richemont的合作带来了更多的压力,这可能会增加Farfetch的平台野心。
Farfetch reported earnings that missed analyst's forecasts. Shutterstock.

这stakes just got higher for a deal between Farfetch and Richemont.

On Thursday, Farfetch reported earnings that missed forecasts on both the total value of merchandise sold during the quarter ending Sept. 30 (they were up 23 percent instead of 30 percent year-over-year) and adjusted EBITDA, or earnings before interest taxes depreciation and amortisation (generating $5 million instead of $10 million year-over-year).

当大流行的第一年的红热长后,许多其他在线零售商都报告了类似的放缓,当时许多消费者都没有替代,而是在网上购物。Farfetch还在处理更高的运费和Apple的新隐私规则,就像其他零售商一样。

但对于投资者来说,Farfetch故事的最令人信服的方面始终是它的陨石增长,这将很快导致利润。星期四的结果将毫无疑问地插入了两个梦想。Farfetch的股票周五早上10%下降。

In an interview, founder and chief executive José Neves focused on the big picture, reiterating that Farfetch is still the market leader in online luxury, and still on track to achieve many of its original goals for the year in terms of growth and adjusted EBITDA. He attributes volatile sales to the unpredictability of the pandemic. He pointed to strategies that should bear fruit in the short- and medium-term, like increasing its fulfilment services clients to get better shipping rates, increasing the advertising it sells on its platform, launching beauty and continuing to expand in China.

Even so, analysts say Farfetch could really use a potential tie-up with Richemont and Farfetch’s largest competitor, Yoox Net-a-Porter (YNAP).

上周,两家公司确认了四个不同点的讨论:Farfetch可以与其他公司一起投资Ynap;Ynap可以采用FARFETCH的后端技术;Richemont可以收缩Farfetch以电力所有品牌的电子商务网站;而且Richemont可以开始在Farfetch的市场上销售其品牌。

Neves said Thursday he had nothing to add to the statement that confirmed the advanced talks last week and promised no set outcome.

但是,Carfetch能够从一项协议中受益于涉及在Farfetch的市场和Ynap上添加Richemont的品牌作为客户的白色标签电子商务平台。

这样的交易应该促进Farfetch的客户群和收入,增加产品供应,推动盈利能力和增长,在周四的一份说明中写了Cowen的Oliver Chen。Farfetch还可以来自Ynap的策策和品牌能力,这仍然将业务与Farfetch分开。

伯恩斯坦的Luca Solca表示,“徒步大致收购Ynap [by Farfetch]可以提出问题,取决于它所涉及的稀释,”迄今为止,这些公司只表示少数股权正在讨论。

E-commerce consultant Michel Campan said working with YNAP could at the least be a way for the marketplace to land a major new customer.

“电子商务的关键是收购客户,”他说。

事实上,该行业最大的奢侈品牌专注于通过自己的直接消费电子商务企业汇集更多销售,为Farfetch和Ynap这样的公司提高了存在的存在威胁,这取决于他们的业务来吸引客户。

Farfetch与其资产灯市场模型已经是由于主要奢侈品牌远离批发的首选伴侣,而Mytheresa和Ynap这样的竞争对手也增加了市场或电子特许期权,以吸引它们。

降落Richemont作为客户将是一个大的GET,尽管坎邦表示,由于类别的不同类型的客户和季节性日历,Farfetch的艰难奢侈品将是棘手的。

但Farfetch可能更感兴趣的是在自己的渠道上推动Richemont的品牌,这可能会鼓励其他奢侈品牌效仿。目前,Farfetch在“平台解决方案”中的客户包括Harrods和Burberry。

“I believe we are one of the few marketplace [software as service] solutions in fashion and, in my view, the only one with at-scale credentials in luxury,” said Neves on the call with analysts Thursday. “[This] represents a very large opportunity for Farfetch in the long term.”

新闻简介

时尚,商业和经济

模特在洛杉矶的“爱情游行”节目期间走了跑道。Cosimo Sereni。

Gucci认为2021年销售额返回2019年级别,因为它返回米兰时装周。beplay网页版登陆首席执行官Marco Bizzarri表示,意大利最大的奢侈品牌 - 其2021次销售额符合2019年的销售额或“略高于2019年”将显示混合性别集合2月的米兰。该节目将在两年内标记Gucci在行业组织时装周的第一个外观。beplay网页版登陆该品牌还将在明年举行另外两场春季和九月,在一份声明中表示。

Louis Vuitton brings Spring/Summer show to Shanghai.上海的造船厂维修码头在周三装饰有1,800个定制的吊灯作为背景对于Louis Vuitton的春季/夏季2022收集。在43目前最初在巴黎显示的顶部,额外的19名由NicolasGhesquière为上海秀。

Macy表示,它正在与AlixPartners合作,审查其业务结构。Activist Investor Jana Partners后,这是一个月之后敦促百货公司链销售其电子商务业务。梅西也提高了其年度销售和利润前景,令人担忧的是,百货商店在关键的假期期间将努力与产品短缺斗争。

投资后,M&S在租赁平台HireStreet上推出。英国零售商宣布未公开的投资in Hirestreet’s parent Zoa Group through a joint venture with brand accelerator Founders Factory, as it launched rental on the platform. It is the first major UK high street retailer to signal broader ambitions in the clothing rental market.

Oprah和Reese Witherspoon投资Spanx。塑造品牌为资金完成了多数销售managed by Blackstone Inc., who intends to create an all-female board. The transaction valued Atlanta-based Spanx at $1.2 billion, according to a statement Thursday.

在Astroworld音乐会悲剧之后,耐克延迟Travis Scott Sneaker释放。Nike had促进即将到来Cactus Jack shoe drop at Scott’s concert — where a crowd crush resulted in the deaths of ten people at Houston’s NRG Park — ahead of the planned December release.

House of Fraser to close London Flagship store in Jan. 2022.以前被称为运动直接,杰克里集团announced on Thursday该百货商店已由其房东已通知,该房东已收到规划许可重新开发该网站。

由于时尚销售销售额达到500亿美元。根据摩根士丹利的说法,数字需求时尚和奢侈品牌预计会增长从其当前的低水平随着MetaVerse的发展。最近,耐克通过与Roblox的合作伙伴关系,这将看到球员能够装修their characters in digital versions of Nike products while they play games in “Nikeland.”

在线市场Faire的4亿美元的资金升降机估值为124亿美元。投资回合, led by Durable Capital Partners LP, D1 Capital Partners and Dragoneer Investment Group,是一个标志多品牌商店在这里留下了十年,直接消费者品牌主导了对话。

中国的十月零售销售持续期待。Industrial output grew 3.5 percent in October from the same period a year ago, official data showed on Monday, accelerating from a 3.1 percent increase in September,尽管新鲜的路缘来控制Covid-19和供应短缺。零售销售增长也接受了。

THE BUSINESS OF BEAUTY

Coty投资于Prestige皮肤护理品牌Orveda,旨在增长这两个类别。Coty。

Coty投资于Prestige皮肤护理品牌Orveda,旨在增长这两个类别。cdisclosed neither the terms of the investment也不是素食主义者,微生物组和益生元的皮肤护理品牌目前的收入。该公司将优先考虑越来越多的品牌国际业务 - 特别关注中国 - 以及零售伙伴的数量。

Harry Styles launches beauty brand.音乐家宣布推出赏心悦目,his first business venture, in the winter issue ofDazed, where he appears on the cover. The brand’s mix currently includes nail polish and serums, but it will release more products in the future, with a drop-style format, according toDazed

全球美容加速器超级道2500万美元进入电子商务合作伙伴Crea。这deal将看到两家公司form a cross-border platform network and expand both firms’ portfolios to grow into new markets. Crea aims to continue expanding across Southeast Asia, where it plans on launching in Vietnam, Indonesia and the Philippines in the near future.

PEOPLE

Matthieu Blazy,Bottega Veneta的新创意总监。Bottega Veneta。

Bottega Veneta名称新的创意总监。丹尼尔李之后abrupt departurefrom the brand in the middle of a successful turnaround, Kering名叫matthieu bl是前劳斯西蒙斯和菲特·菲尔达的前副手,到了Bottega Veneta的最佳创造性作用。

范思哲名称CEDRIC WILMOTE INSTIM首席执行官。13年的迈克尔·克尔斯·退伍军人将领导卡普里拥有的品牌,因为它搜索乔纳森阿克罗伊德的常任移徙者,向卡普里首席约翰D.偶像报告。Ackeroyd将于明年31日留下Versace以取代Marco Gobbetti作为Burberry的首席执行官。

宣布新的执行员工。In an attempt to bolster its leadership team, travel brand Away tapped Casper and Walgreens alum Charles Liu to be chief operating officer; Melissa Weiss, former chief marketing officer of Barry’s Bootcamp and head of marketing for Lyft’s Micromobility division, as chief marketing officer, and J.Crew veteran Luke Chatelain as chief digital officer.

Vogue Business震撼其编辑团队。妮可菲尔普斯,主任vogue跑道自2015年以来,现在将引导出版物的编辑内容和形状策略Vogue Business'编辑莎拉香农萨拉香农。编辑团队 - 包括Vogue Business'新的首席国际记者,卢克·莱奇 - 将直接报告给菲尔普斯。leitch将继续作为贡献编辑的角色vogue跑道。他也是一个大的编辑Vogue Italia和contributing editor forGQin the UK.

媒体和技术

中国的JD.com报告了25%的季度收入跃升。Shutterstock。

中国的JD.com报告了25%的季度收入跃升。通过持续的在线购物需求,公司net revenue rose to218.7 billion yuan ($34.27 billion) in the third quarter.

阿里巴巴错过了季度收入期望。收入增长29%至2006.9亿元(31440亿美元)在季度结束9月30日。根据Refinitiv数据,分析师的平均预期收入为204.93亿元(320亿美元),报告称Reuters

Vanity Fair欧洲版本在整合后对齐。在ConcéNast的另一个例子中content has changednow that each publication has single regional and global editors, the Italian, French and Spanish editions ofVanity Fair宣布一个共同的主题,我的“欧洲记忆”ts upcoming editions.

由Joan Kennedy编制。

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